Latimer Product Advisory
We help you see why your customers buy so you can chart a new pathway to growth and impact.
See your customers' unmet needsPlace smarter betsConnect the dots between product, marketing, sales, and success
How we help clients fix performance breakdowns
Deep interviews with 12+ customers who recently hired or fired you
60-minute conversations designed to get the customer’s whole story - from first thought to first use, and everything that matters in between
Real stories, not opinions
Causation, not correlation
Proven methodology developed by Bob Moesta (The Rewired Group) and Clayton Christensen (The Innovator’s Dilemma)
Grounded in criminal and intelligence interrogation methods, not market research
Decoding the most critical drivers behind those decisions
Make-or-break features on and off your roadmap
How competitors sell against you
Outcomes customers want to achieve
Tradeoffs customers are and aren’t willing to make
Anxieties over switching to your solution
Habits customers refuse to break
Unpacking vague requirements like “ease-of-use” and “simple”
Placing smarter bets on the decisions that matter most
Product strategy
Positioning
Sales enablement
Demand gen
Campaign targets
When, where, and how to message and advertise
All this in 6 weeks.
Typical outcomes from working with us
Make the right product bets
Focus your roadmap on what causes your customers to buy and your users to use
Justify cutting features where customers make tradeoffs
Better understand the market
Become the authority on customer understanding in every cross-functional meeting
Grow your team’s capacity for listening to the market
Find better leads
Write a new product marketing playbook based on when and where customers need you
Listen to customers give you copy tailor-made for each step in the customer journey
Close more deals
See the hidden roadblocks stopping customers from buying your product
Home in on the competitors you need to beat - and what you need to do to win
Retain more customers
Diagnose why your customers are churning
Create more value for your existing customer and users
"Working with Alec gave me a new way of looking at things that changed me as a marketer.I have a defensible story of why things are happening. It connects the dots, and moved product marketing from correlation to causation.I know what levers to pull. Where to place bets. What to say, how to say it, when to say it."
Director, Product Marketing (EdTech)
How this works
We go deep with customers. Really deep.
Advanced interviewing techniques help customers drop their guard and reveal the information that leads to real insight.
We home in on what causes what. Opinions need not apply.
Real stories of how your customers hired and fired you. Beginning to end and what caused them to take each next step.
We find the patterns that matter. Distilled into actionable insight.
Why they bought. Decision drivers. Tradeoffs. Anxieties over switching to your solution. Habits they refuse to break. Language. Competitors.
We work hands-on with you to apply the insights.
One client at a time. Time for you every day of the week.
Contact us to learn more
Send us a note at hey@aleclatimer.com or use the form below.
© Alec Latimer, LLC